Thursday, 3 November 2011

Initial Ideas for Digipak designs

Possible special features my digipak could include :
  • Original Shape for Packaging.
  • Competition to "meet the band"
  • Merchandise Freebies 
  • EXCLUSIVE - T-shirts, merchandise
  • Free tickets to 'secret' gigs
  • Booklet
  • DVD's showing making of, extra's, special features, backstage, interviews.
  • CD of album and DVD of album video's
  • Artwork/Photography
  • Photo/Art Book included
  • Posters
  • Bonus Tracks
  • Exclusive Remixes
  • Signed by the band
  • Including the wording 'limited edition/special edition' onto the CD case
Brand Identity:
     I want there to be a clear theme running through my digipak, music video and magazine advertisement. I  am going to achieve this by using imagery of the clay figurine in most of the Jack products as then it will be clearly recognizeable and people can easily see that it belongs to the 'Jack William Pout' brand. The advantage of this is that people will then want to perhaps collect the imagery if they enjoy it, easily recognize a product from Jack and it sets a identity for Jack that he may elaborate on.

Initial Idea's.
 Below are scans of my initial idea's for the digipak. All items below do not include blurb's or descriptions of Jack's work as i want his CD to be quite clean and minimalistic, however i do plan on including this information in the special features given. This is an advantage of including special merchandise and the like as it means you have more space and can therefore create a cleaner outside CD case. At a later stage if i did choose to include a blurb on the cover i would most likely add it to the middle panel as it would still leave the case minimalistic but the information is more obviously visible to buyers. My reason for wanting a relatively clean case is that this adds mystery to the case, especially when it's a limited/special edition as it makes it feel more artistically based and would attract customers as they can easily identify it as being that extra bit more.



Blurb/BBFC certificate/Barcode/Reviews.
 Although i would include a copy of the blurb within the case, i also think that it is good to consider including it on the outside. Although i wouldnt want to clutter the CD case with this information, it is possible i could put it onto a plastic wallet containing the CD which would be removed when open. Things like the BBFC certificate, barcode and reviews would be included on the outside plastic also and i would design this to fit the final case, so as not to cover any aesthetic details. This information would also be included in the back of the booklet included so that if needed, it can be reffered to.

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